Creating an Effective Strategic Meetings Management Program

Introduction: Building a Framework for Effective Meetings Management

In the ever-evolving corporate world, meetings and events are no longer simple gatherings—they’ve become key drivers of business strategies. As organizations expand and globalize, managing these events in a costeffective, compliant, and strategic manner has grown increasingly complex. Without a well-structured plan, event management can become chaotic, leading to missed opportunities, budget overruns, and inefficiencies.

A Strategic Meetings Management (SMM) program is a solution to streamline and optimize event planning and execution across various departments. This whitepaper explores the benefits of SMM programs, key steps to implement them, and how companies like JTB have been pioneers in providing global event solutions tailored to diverse business needs.