White Papers
Metrics to Track Attendee Engagement
- # White Papers
- # Strategic Meetings Management
- # Event Solution
- # Group Travel
- # Trade Shows
- # Pharmaceutical and Medical
- # Business Travel
- # North/South Americas
- # Europe
- # Asia
- # Hawaii
- # Korea
- # China
- # Oceania
- # Micronesia
Introduction: The Evolution of Event Success Metrics
Picture this: It’s 2024, and you’re walking the floor of a major industry conference in London. The buzz of
conversation fills the air, hands are shaken, and business cards exchanged. Fast forward to 2026, and that
same conference might be a hybrid event, with attendees tuning in from Tokyo to Toronto, their engagement
measured not by handshakes, but by clicks, views, and virtual interactions.
