Under this partnership, JTB is the official partner for MLB hospitality packages, offering WORLD TOUR hospitality packages, including 2024 the Seoul and London Series, and 2025 Tokyo Series, to fans worldwide outside the United States. These travel packages include game tickets, special MLB viewing experiences, and more.
Knowledges
JTB and MLB Team Up to Redefine Hospitality Packages
2025.02.28
- # Knowledges
- # Event Solution
- # North/South Americas
- # Europe
- # Asia
- # Hawaii
- # Korea
- # China
- # Oceania
- # Micronesia
Last year, JTB announced our new partnership with Major League Baseball (MLB), the world's top professional baseball league.Major League Baseball (MLB) is recognized as the first established professional sports league, founded in 1876. With 30 teams split between the American League (AL) and National League (NL), it remains the premier league for baseball globally. MLB has a significant cultural impact and is integral to the sports landscape in the United States and beyond, with a growing global fanbase.
As part of our partnership with MLB, we will combine our existing travel-related services with spectator sports, confident of creating exciting experiences for fans of both travel and sports. JTB’s expertise in travel and event management with MLB’s global sports presence, aims to deliver unforgettable experiences for fans worldwide. Together, they look forward to creating unique hospitality packages for fans to enjoy both the thrill of baseball and the adventure of travel.
Overview of the Partnership
In addition, JTB will provide travel information related to MLB games and events, and hospitality packages for fans from Asia that include tickets to MLB regular season games in combination with travel products and other offerings for travel to the U.S. in welcoming guests from outside the United States, JTB USA will strive to exceed the expectations of such fans by drawing on its knowledge and experience in handling the travel of spectators for baseball and many other sports. Fans can look forward to exclusive opportunities, such as premium seating, meet-and-greet events, and personalized tours, all designed to enhance their connection to the sport while exploring exciting travel destinations.
*Hospitality packages combine tickets to games with food and beverages, experiences, and other such hospitality services. In Europe and the United States, hospitality packages are often used by companies to invite and entertain important business partners and employees.
Comments from JTB and MLB (Adapted from press release)
Eijiro Yamakita, JTB President & CEO
Last year we experienced a dramatic rise in demand for travel and events around the world as we finally moved beyond most challenges caused by the pandemic, and now we clearly see that the market need for real and exciting experiences is very strong. In this situation, we are deeply impressed by MLB’s commitment to bringing the wonderful experience of baseball games to people around the world, as it resonates with our brand slogan: ‘Perfect moments, always.’ We are ready to create opportunities for people to enjoy baseball with our solid global network, knowledge, and hospitality.
Noah Garden, Deputy Commissioner, Business & Media, Major League Baseball
With MLB’s growing international popularity over the last decade, we have continually focused on developing and growing the game abroad. As we embark on an increasingly ambitious schedule of global events, we need key business partners who can match our ambitions and work closely with us to keep growing fandom around the globe. We believe JTB can provide that vital support and we look forward to working closely together on the WORLD TOUR.
By integrating travel with sports events, JTB will create unique packages that bring fans closer to their favorite games while offering enriching cultural and leisure activities. These tailor-made experiences will allow sports enthusiasts to not only enjoy thrilling live events but also immerse themselves in the local culture, explore famous landmarks, and participate in exclusive activities, making each trip a complete and unforgettable journey.
This partnership will deliver not only new baseball experiences but also allow baseball fans the opportunity to enjoy local attractions. And JTB will welcome MLB fans from overseas and strive to make it a great trip.
Knowledges
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